Monday, April 13, 2009

Fashion Trends vs. Fashion Fads

Recently there was an article in my local paper written by Gary Salter, a local jeweler. In the article he explained that there is a difference between jewelry fads (or fashions) and jewelry trends. He said the difference was that a fad bursts on the market with intense excitement and interest by the public but can just as quickly disappear. A jewelry trend usually takes more time to get established, but has a longer life.

Jewelry trends can be initiated by cultures and countries that spread from one country to the next. A few examples would be:

Ireland - Shamrock designed jewelry, Celtic designs and trinity knots.

Greece - Intricate woven wire filligree, worry beads and Greek key designs.

Rome - Coiled snake bracelets and hoop earrings

India - Elephant designs.

France - Necklaces that form into brooches.

Religion, Hollywood celebrities, movies and television all play a part in jewelry trends. Politicians, nobility and their wives can play a part in a jewelry trend. A notable example is Jackie Kennedy.

Yellow gold is making a comeback this year but silver may become popular again because of our current economic situation. Small gemstones mixed with white or colored pearls will be a big trend this year. Rough cut natural gemstones will also be popular.